Svika Pick, was an Israeli pop singer, songwriter, composer, and television personality. Pick first gained traction on a national level after playing a lead part in an Israeli version of the musical Hair, later pursuing a prolific songwriting and singing career. Pick first gained traction on a national level after playing a lead part in an Israeli version of the musical Hair, later pursuing a prolific songwriting and singing career. He later gained recognition after co-writing "Diva", which won the 1998 Eurovision Song Contest for Israel. Pick was described by peers and critics as the Israeli King of Pop, and the Maestro.